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Boost SEO: Add Meta Description in WordPress

by Marcin Wieclaw
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how to add meta description in wordpress

Adding a meta description to your WordPress website is an essential step in boosting your SEO. The meta description is a short text that appears on search engine results pages (SERPs) and provides a summary of the content on a page. By writing a compelling and relevant meta description, you can attract more users to click on your website and improve your search engine rankings.

According to WordPress, the top five results on the SERPs get 67.60% of all clicks, so it’s crucial to optimize your meta description to stand out from the competition. With the help of plugins like Yoast SEO, adding a meta description in WordPress is easy and doesn’t require any coding knowledge.

How to Add Meta Description in WordPress Using Yoast SEO

Yoast SEO is a popular plugin that simplifies the process of adding a meta description in WordPress. To begin, you need to download and activate the Yoast SEO plugin. Once activated, you can access the meta description feature in the post or page editor.

Simply scroll down to the Yoast SEO section and open the Google Preview drop-down. In the SEO title meta box, type in your desired meta title, aiming for less than 55 characters. Yoast SEO provides a visual indicator, with a green bar indicating a well-optimized meta title. Additionally, you can use the Insert variable function to include variables like site title, title, primary category, and separator.

Next, in the Google Preview section, you can see how your meta title snippet appears in search results. To add a meta description, navigate to the meta description meta box and start typing your description. It’s recommended to keep the description between 50 and 150 characters, with the bar underneath turning green to indicate the ideal length. Like the meta title, you can use the Insert variable feature to automatically generate meta descriptions.

Finally, review the Google Preview section to see how your meta description snippets appear in search results.

Example:

Step Action
1 Download and activate the Yoast SEO plugin
2 Scroll down to the Yoast SEO section in the post or page editor
3 Open the Google Preview drop-down
4 Type in your desired meta title with less than 55 characters
5 Use the Insert variable function to include variables
6 Preview how your meta title snippet appears in search results
7 Add a meta description between 50 and 150 characters
8 Use the Insert variable feature to generate meta descriptions
9 Review the Google Preview to see how your meta description snippets appear

The Importance of Meta Descriptions and Keywords in SEO

Meta descriptions and keywords play a crucial role in search engine optimization (SEO). Although meta descriptions don’t directly affect SEO rankings, they have a significant impact on click-through rates (CTR) and user engagement. A well-crafted meta description provides users with a preview of your website’s content, helping them make the decision to click on your link. It’s essential to create compelling and relevant meta descriptions that accurately represent your content and entice users to visit your site.

On the other hand, meta keywords have lost their significance in SEO rankings, as most search engines assign little or no importance to them. Instead, search engines focus on the natural use of keywords within your content. That’s why it’s crucial to incorporate relevant keywords in your meta titles and descriptions to optimize your website for better SEO rankings and attract more organic traffic.

By paying attention to your meta descriptions and incorporating relevant keywords, you can boost your website’s click-through rate (CTR), improve user engagement, and ultimately enhance your SEO ranking. Take the time to carefully craft enticing meta descriptions that accurately represent your content, and don’t forget to incorporate relevant keywords in your meta tags. These small yet impactful steps can make a significant difference in driving traffic to your website and improving your online visibility.

FAQ

What is a meta description in WordPress?

A meta description is a short text that appears on search engine results pages (SERPs) and provides a summary of the content on a page.

Why is adding a meta description important for SEO?

Adding a meta description is important for SEO because it helps improve search engine rankings and attracts more users to click on your website.

How can I add a meta description in WordPress using Yoast SEO?

To add a meta description in WordPress using Yoast SEO, you need to download and activate the Yoast SEO plugin. Then, in the post or page editor, scroll down to the Yoast SEO section and open the Google Preview drop-down. In the SEO title meta box, type in your desired meta title. In the meta description meta box, start typing your description.

Do meta descriptions directly affect SEO rankings?

No, meta descriptions do not directly affect SEO rankings. However, they greatly impact click-through rates (CTR) and user engagement.

Are meta keywords important for SEO?

No, meta keywords have lost significance in SEO rankings. Search engines now focus on the natural use of keywords within your content.

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