Home Digital MarketingE-Commerce Top E-commerce Platforms UK | Compare & Start Selling

Top E-commerce Platforms UK | Compare & Start Selling

by Marcin Wieclaw
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e commerce platforms uk

Are you a small business in the UK looking to start selling online? Choosing the right e-commerce platform is crucial for your success. With a multitude of options available, it can be overwhelming to find the perfect fit for your business needs. That’s where we come in. We have done the research and comparison to bring you the top e-commerce platforms in the UK for 2024.

Our research has identified Wix as the best e-commerce platform for small businesses in the UK. Not only does it offer tailored tools for success, but it also provides regular deals and discounts to help you save money. Wix understands the unique challenges faced by small businesses, making it a reliable choice.

But Wix is not the only option. Other top e-commerce platforms in the UK include Shopify, Squarespace, Square Online, BigCommerce, and GoDaddy. Each platform has its strengths and features to consider, so let’s delve deeper into each one to help you make an informed decision.

Continue reading to find out which e-commerce platform is the best fit for your business.

Wix – Best all-round e-commerce platform for small businesses

When it comes to finding the best e-commerce platform for small businesses, Wix stands out as the top choice. With its intuitive design templates, seamless sales functionalities, and expansive app market, Wix offers everything a small business needs to succeed online.

One of Wix’s standout features is its vast selection of over 70+ e-commerce templates. This allows small businesses to create customizable online shops that are tailored to their brand, giving them a unique and professional online presence.

But it’s not just about the aesthetics. Wix also excels in providing the best SEO features among the platforms tested. The platform’s built-in SEO tools empower small businesses to optimize their sites for search engines, increasing their online visibility and attracting more organic traffic.

In terms of value for money, Wix offers competitive pricing plans that suit the budgets of small businesses. From basic e-commerce functionalities to advanced features like abandoned cart recovery and multi-channel selling, Wix provides all the necessary tools to drive sales and grow your business.

Furthermore, Wix boasts seamless integrations with popular payment gateways, making it easy for small businesses to accept payments online. With Wix’s robust e-commerce capabilities, selling products or services has never been easier.

In summary, Wix is the best all-round e-commerce platform for small businesses. Its user-friendly interface, customizable templates, powerful sales functionalities, and excellent SEO features make it an ideal choice for any small business looking to establish a strong online presence and drive sales.

Shopify – Best for dedicated sales features when selling online

Shopify is the top choice for businesses looking for dedicated sales features when selling online. It is a leading e-commerce platform that offers extensive sales capabilities, seamless integration for both online and offline selling, and a user-friendly interface. With its robust features and intuitive design, Shopify has established itself as one of the most popular solutions for online businesses.

One of the key advantages of Shopify is its wide range of sales-specific features. It provides businesses with tools to effectively manage inventory, process payments, and track orders, allowing for streamlined operations and efficient customer service. Additionally, Shopify offers a variety of professional themes and customizable templates, enabling businesses to create a visually appealing and unique online store that aligns with their brand image.

Seamless integration is another noteworthy feature of Shopify. It supports integrations with various sales channels, including marketplaces like Amazon and social media platforms like Facebook and Instagram. This multi-channel selling capability helps businesses reach a wider audience and expand their customer base. Shopify also integrates well with other external systems such as accounting software and shipping providers, further enhancing efficiency and convenience for businesses.

One of the reasons why Shopify is highly regarded in the e-commerce industry is its user-friendly interface. The platform offers an intuitive dashboard that simplifies the management of products, orders, and customer data. It also provides extensive documentation and customer support, ensuring that businesses can easily navigate and maximize the platform’s features. Shopify’s ease of use makes it an ideal choice for businesses of all sizes, from small startups to large enterprises.

Moreover, Shopify has garnered positive feedback from its users, reflecting its reliability and effectiveness in supporting online businesses. Many entrepreneurs and businesses have shared success stories of how Shopify has helped them scale their operations and increase sales. The platform’s solid reputation and extensive community support make it a trustworthy option for businesses looking to establish or expand their online presence.

“Shopify has been instrumental in growing my online business. Its dedicated sales features have made managing inventory and fulfilling orders a breeze, allowing me to focus on growing my customer base.” – Sarah Thompson, owner of a successful e-commerce store.

In conclusion, Shopify is the best choice for businesses seeking dedicated sales features when selling online. Its extensive range of sales capabilities, seamless integrations, user-friendly interface, and positive user feedback make it a reliable and effective e-commerce platform. Whether you are a dropshipping business, a print-on-demand brand, or an established online retailer, Shopify provides the tools and support needed to thrive in the competitive e-commerce landscape.

Feature Description
Dedicated Sales Features Inventory management, order processing, and payment processing capabilities
Seamless Integration Multi-channel selling, integration with marketplaces and social media platforms
User-Friendly Interface Intuitive dashboard, easy product and order management
Customization Options Professional themes, customizable templates
Community Support Extensive documentation, active community, reliable customer support

Squarespace – Best for design and creative control

Squarespace is the ideal e-commerce platform for businesses that prioritize design and creative control. With its user-friendly drag-and-drop website builder, customizable templates, and extensive design options, Squarespace empowers businesses to create visually stunning online stores.

One of the key advantages of Squarespace is its extensive range of customizable templates. These templates are professionally designed and can be easily tailored to match your brand’s visual identity. Whether you’re a fashion retailer, a home decor store, or a tech gadget shop, Squarespace has a template that will suit your business’s aesthetic and style.

Moreover, Squarespace allows for complete creative control over your website’s design. You can easily customize every aspect, from fonts and colors to layout and navigation. This level of design flexibility ensures that your online store accurately reflects your brand’s personality and resonates with your target audience.

But Squarespace doesn’t stop at just design. It offers a host of features that enhance the e-commerce experience for both businesses and customers. With Squarespace, you can accept online payments securely, track orders efficiently, and even sell your products through multiple channels, expanding your reach and maximizing your sales potential.

Pros Cons
Easy-to-use dashboard Limited integration options
Well-designed themes Higher pricing compared to some competitors
Good selection of features Lack of advanced marketing tools

Squarespace is known for its intuitive interface and user-friendly dashboard, making it easy for businesses to manage their online stores and make updates effortlessly. Additionally, Squarespace’s well-designed themes provide a polished and professional look for your website, giving customers a positive first impression and inspiring confidence in your brand.

However, it’s worth noting that Squarespace has limited integration options compared to some of its competitors. This may restrict certain advanced marketing strategies or specialized third-party tools. Additionally, while Squarespace offers competitively priced plans, they may be slightly higher than some other e-commerce platforms.

Squarespace e-commerce platform

Square Online – Best Free E-commerce Site Builder

Searching for a free e-commerce site builder? Look no further than Square Online. This platform offers the essential features you need to establish your online presence and start selling. While it may not have as many advanced features as some other platforms, Square Online excels in user-friendliness and elegant design. Let’s take a closer look at its key features:

Key Features of Square Online:

  1. Online Payments: Square Online seamlessly integrates with major payment gateways, allowing you to easily accept online payments from customers.
  2. Order Management: Stay organized with Square Online’s order management system, which helps you track, process, and fulfill orders efficiently.
  3. Customizable Templates: Choose from a variety of professionally designed templates and customize them to showcase your brand and products effectively.


With Square Online’s user-friendly interface and visually appealing design elements, you can create a beautiful online store that attracts customers and drives sales.

Although Square Online may not offer the most extensive range of advanced features, it provides a cost-effective solution for small businesses that are just starting out or operating on a tight budget. By leveraging Square Online’s free e-commerce site builder, you can establish your online presence without significant financial investment, giving your business a strong foundation for growth.

Pros Cons
User-friendly interface Limited advanced features
Great design elements
Cost-effective solution

BigCommerce – Best for Multi-Channel Selling

When it comes to multi-channel selling, BigCommerce is the top choice for businesses. With its robust features and capabilities, it empowers enterprises to reach customers across various channels and maximize their sales potential.

One of the key advantages of BigCommerce is its web hosting service, which ensures that your online store remains fast, secure, and always accessible to customers. This reliability is essential in today’s competitive e-commerce landscape.

Furthermore, BigCommerce offers extensive customization options, allowing you to tailor your online store to reflect your brand’s unique identity and meet customer expectations. This level of flexibility ensures that you can create a seamless and personalized shopping experience for your customers, ultimately driving customer loyalty and repeat business.

multi-channel selling

When expanding into international markets, BigCommerce provides the necessary tools and resources to facilitate cross-border transactions. With built-in features for multi-currency support, tax compliance, and international shipping, you can easily navigate the complexities of global e-commerce and tap into new revenue streams.

For enterprise-level companies, BigCommerce offers advanced features for inventory management, enabling efficient tracking and fulfillment of orders. Additionally, its SEO optimization capabilities help to enhance your online visibility and attract organic traffic, boosting your brand’s online presence and increasing conversions.

“BigCommerce has been instrumental in streamlining our multi-channel selling efforts. Its comprehensive features and robust functionality have allowed us to effectively manage inventory, optimize SEO, and expand our reach to new markets.”

-Sarah Thompson, CEO of Thompson Co.

In addition, BigCommerce enables you to list your products on various marketplaces, such as Amazon and eBay, directly from your BigCommerce dashboard. This integration simplifies the process of selling across multiple platforms, saving you time and effort.

While BigCommerce may not offer the simplicity and flexibility of some other e-commerce platforms, its powerful features and capabilities make it the ideal choice for larger businesses focused on multi-channel selling.


Choosing the right e-commerce platform is crucial for the success of your online business. With numerous options available, it’s important to evaluate each platform based on your specific business needs and goals. Wix, Shopify, Squarespace, Square Online, BigCommerce, and GoDaddy are the top e-commerce platforms in the UK for 2024, according to our research.

Consider factors such as pricing, features, user reviews, and support when making your decision. Each platform offers unique strengths and functionalities to cater to different types of businesses. Whether you prioritize design and creative control, dedicated sales features, multi-channel selling, or a free e-commerce site builder, there’s a platform out there that fits your requirements.

Ultimately, the success of your online business relies on selecting the right e-commerce platform that aligns with your business goals, budget, and target audience. Take the time to carefully assess and compare the available options to ensure you choose the platform that will help you thrive in the competitive e-commerce landscape of the UK.


What is the best e-commerce platform for small businesses in the UK?

According to our research, Wix is the best e-commerce platform for small businesses in the UK.

What makes Wix the best all-round e-commerce platform?

Wix offers intuitive design templates, seamless sales functionalities, an expansive app market, and over 70+ e-commerce templates to choose from, allowing for customizable online shops tailored to your brand. It also offers the best SEO features among the platforms tested and provides good value for money.

What is the top choice for businesses looking for dedicated sales features?

Shopify is the top choice for businesses looking for dedicated sales features. It offers extensive sales features, seamless integration for online and offline selling, and a user-friendly interface.

What is Squarespace ideal for?

Squarespace is ideal for businesses that prioritize design and creative control. It is a drag-and-drop website builder with customizable templates, web hosting, and domain name registration.

What is Square Online known for?

Square Online is known for being the best option for businesses looking for a free e-commerce site builder. It offers basic features such as online payments, order management, and customizable templates.

What is the top choice for businesses focused on multi-channel selling?

BigCommerce is the top choice for businesses focused on multi-channel selling. It offers web hosting, customization options, and tools for international selling. It is popular among enterprise-level companies.

How should I choose the right e-commerce platform in the UK?

When choosing an e-commerce platform, consider your business needs and goals. Evaluate the pricing, features, user reviews, and support of platforms such as Wix, Shopify, Squarespace, Square Online, BigCommerce, and GoDaddy to find the one that fits your requirements.

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