Home Web DevelopmentWordpress Mailchimp-WordPress Integration: Simplified Guide

Mailchimp-WordPress Integration: Simplified Guide

by Marcin Wieclaw
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how to connect mailchimp to wordpress

In this comprehensive guide, we will walk you through the process of connecting Mailchimp to WordPress, enabling you to seamlessly integrate email marketing into your website strategy. Follow our step-by-step instructions to enhance your marketing efforts today.

Key Takeaways:

  • Learn how to connect Mailchimp to WordPress for enhanced email marketing.
  • Follow our step-by-step guide for seamless integration.
  • Optimize your marketing efforts with the power of Mailchimp and WordPress.
  • Discover the benefits of integrating Mailchimp with WordPress plugins.
  • Increase subscriber engagement and boost conversions with effective email marketing tactics.

Understanding the Benefits of Mailchimp-WordPress Integration

Before diving into the technical aspects, it’s important to understand the advantages of connecting Mailchimp and WordPress. Discover how this integration can streamline your email marketing efforts, improve subscriber engagement, and boost conversions.

By seamlessly integrating Mailchimp with WordPress, you can:

  • Efficiently manage your email marketing campaigns and website content in one central location.
  • Automatically sync your WordPress subscriber data with Mailchimp, ensuring an up-to-date and accurate mailing list.
  • Personalize and target your email campaigns based on user behavior and preferences collected through WordPress.
  • Create visually appealing and mobile-responsive email templates that align seamlessly with your WordPress website’s design.
  • Track the performance of your email campaigns and gain valuable insights through Mailchimp’s robust analytics and reporting features.

This integration empowers you to streamline your marketing efforts, saving time and resources while maximizing the impact of your email campaigns. With Mailchimp-WordPress integration, you can provide a seamless and cohesive user experience, leading to increased subscriber engagement, higher conversion rates, and ultimately, business growth.

“The integration between Mailchimp and WordPress has been a game-changer for our email marketing strategy. We can now easily manage our subscribers, create targeted campaigns, and track their performance – all within our WordPress dashboard. This integration has significantly boosted our email engagement and conversion rates.” – Jane Green, Digital Marketing Manager

Now that we’ve explored the benefits of this integration, let’s proceed with the step-by-step guide to connect your Mailchimp account to WordPress.

Setting up Your Mailchimp Account

Before you can embark on the Mailchimp-WordPress integration journey, you’ll need to have a Mailchimp account. Setting up your Mailchimp account is a straightforward process that we’ll guide you through step by step.

Create a Mailchimp Account

First, head over to the Mailchimp website and click on the “Sign Up Free” button. Fill in the required details such as your email address, username, and password. Once you’ve agreed to the terms of service, click “Create My Account” to proceed.

To verify your email address, Mailchimp will send you a confirmation email. Simply follow the link provided in the email to complete the verification process.

Familiarize Yourself with the Mailchimp Dashboard

Once you’ve successfully created your Mailchimp account, you’ll be directed to the Mailchimp dashboard. Take some time to familiarize yourself with the various features and options available.

setting up Mailchimp account

Set Up Mailing Lists and Campaigns

Before you can start sending email campaigns, you’ll need to create mailing lists to organize your subscribers’ information. Within the Mailchimp dashboard, navigate to the “Audiences” tab and click on “Create Audience” to set up your mailing lists.

Once you’ve created your mailing lists, you can start creating campaigns to engage your subscribers. Click on the “Campaigns” tab, then select “Create Campaign” to begin the process.

Pro Tip: Consider segmenting your mailing lists based on specific criteria such as demographics or engagement levels. This allows you to tailor your communications and improve overall campaign performance.

By following these simple steps, you’ll have your Mailchimp account set up and ready to kickstart your email marketing efforts.

Installing and Activating the Mailchimp for WordPress Plugin

In order to seamlessly integrate Mailchimp with your WordPress website, you’ll need to install and activate the Mailchimp for WordPress plugin. This powerful tool unlocks a host of features that will enhance your email marketing efforts. Follow our step-by-step guide to get started.

Step 1: Download the Plugin

To begin, navigate to the WordPress plugin repository and search for “Mailchimp for WordPress.” Click on the “Install Now” button to download the plugin to your WordPress dashboard.

Step 2: Activate the Plugin

Once the plugin is downloaded, go to the “Plugins” section in your WordPress dashboard. Locate the Mailchimp for WordPress plugin and click the “Activate” button to enable it on your website.

Pro Tip: Before activating the plugin, ensure that you have a Mailchimp account ready. If you don’t have one yet, refer to Section 3 for instructions on setting up your Mailchimp account.

Step 3: Configure Plugin Settings

After activating the plugin, you’ll need to configure its settings to establish the connection between Mailchimp and your WordPress website. Go to the “MC4WP” tab in your WordPress dashboard and click on “Settings.”

  • Enter your Mailchimp API key in the provided field. You can find this key in your Mailchimp account settings.
  • Select the desired Mailchimp audience or mailing list that you want to connect with your website.
  • Customize the optional settings according to your preferences. This includes choosing the form styles, opt-in settings, and more.

Step 4: Save and Test

Once you’ve configured the plugin settings, click the “Save Changes” button to apply them. To ensure that everything is working correctly, test the integration by subscribing to your own form or sending a test campaign.

By following these simple steps, you can successfully install and activate the Mailchimp for WordPress plugin, enabling seamless integration between these two powerful platforms.

Connecting Mailchimp and WordPress

Now that the plugin is installed, it’s time to connect your Mailchimp account to your WordPress website. This crucial step allows for the synchronization of important data such as subscribers, forms, and campaign statistics. Follow these instructions to seamlessly integrate Mailchimp with your WordPress site:

  1. Login to your Mailchimp account: Visit the Mailchimp website and log in using your credentials.
  2. Navigate to the Account Settings: Once logged in, click on your profile icon in the top right corner and select “Account” from the dropdown menu.
  3. Locate the API Keys: On the Account Settings page, click on the “Extras” tab, then select “API Keys.”
  4. Create an API Key: If you don’t have an API key, click on the “Create A Key” button to generate one. Make sure to copy this key as you’ll need it in the next steps.
  5. Install and open the Mailchimp for WordPress plugin: In your WordPress dashboard, go to “Plugins” and click on “Add New.” Search for “Mailchimp for WordPress” and install the plugin developed by ibericode.
  6. Configure the plugin settings: Once the plugin is installed, activate it and navigate to “Mailchimp for WP” in your dashboard’s sidebar. Enter the API key you generated earlier in the “Mailchimp API Key” field.
  7. Connect Mailchimp with WordPress: Click on the “Save Changes” button to connect your Mailchimp account to your WordPress website.

Once connected, you’ll have access to all the powerful features and functionalities that Mailchimp offers right from your WordPress dashboard. Start leveraging the benefits of this integration to enhance your email marketing strategy and drive better results.

Creating and Embedding Mailchimp Forms

Creating visually appealing and effective Mailchimp forms is essential for capturing the attention of your website visitors and encouraging them to subscribe to your mailing list. In this section, we will guide you through the process of creating stunning Mailchimp forms and seamlessly embedding them into your WordPress website for maximum engagement.

Customization Options

Mailchimp offers a wide range of customization options that allow you to design forms that align with your brand identity. From choosing the color scheme and font style to adding custom fields and checkboxes, you have complete control over the appearance and functionality of your forms.

Consider using your brand’s colors and fonts to create a consistent look and feel across your website and forms. This not only reinforces your brand identity but also enhances the overall user experience.

Embedding Forms in WordPress

Embedding your Mailchimp forms into your WordPress website is a straightforward process that requires a few simple steps. Let’s walk through them:

  1. First, navigate to your Mailchimp account and select the form you wish to embed.
  2. Next, click on the form’s code tab and copy the provided HTML code.
  3. Now, log in to your WordPress admin dashboard and navigate to the page or post where you want to add the form.
  4. In the WordPress editor, switch to the text mode, which allows you to input HTML code directly.
  5. Paste the copied Mailchimp form code into the desired location within the text editor.
  6. Finally, switch back to the visual mode and update or publish your page or post to make the form live on your website.

Once you’ve completed these steps, your Mailchimp form will be seamlessly embedded into your WordPress website, ready to capture new subscribers and enhance your email marketing efforts.

Remember to regularly test your embedded forms to ensure they are functioning properly and providing a smooth user experience. A well-designed and functioning form is a powerful tool for growing your subscriber list and driving conversions.

Benefits of Creating and Embedding Mailchimp Forms Create visually appealing forms that align with your brand
Enhance user experience Increase form completion rate
Capture more subscribers Improve email marketing performance
Maximize engagement Drive conversions

Integrating Mailchimp with Popular WordPress Plugins

When it comes to email marketing, integrating Mailchimp with popular WordPress plugins can take your efforts to the next level. By leveraging the power of these plugins, you can extend the functionality of your email campaigns and maximize your engagement with subscribers. Whether you’re looking to boost e-commerce sales, capture more leads, or improve your website’s overall performance, integrating Mailchimp with WordPress plugins provides endless opportunities.

Let’s explore some of the top plugins that seamlessly integrate with Mailchimp and discover the benefits they offer:

E-Commerce Plugins

If you run an online store, integrating Mailchimp with e-commerce plugins such as WooCommerce or Easy Digital Downloads can revolutionize your email marketing strategy. These plugins enable you to capture customer data, track purchase behavior, and create personalized email campaigns tailored to your customers’ needs. With features like abandoned cart recovery, product recommendations, and customer segmentation, you can drive more sales and foster customer loyalty.

Lead Generation Tools

Building an engaged subscriber list is crucial for the success of your email marketing campaigns. By integrating Mailchimp with lead generation plugins like OptinMonster or Bloom, you can create captivating opt-in forms, pop-ups, and slide-ins that capture visitors’ attention and convert them into subscribers. These plugins offer various design options, targeting rules, and A/B testing capabilities to help you optimize your lead generation efforts and grow your email list.

CRM and Customer Support Plugins

For businesses that rely heavily on customer relationships, integrating Mailchimp with CRM plugins like HubSpot or Salesforce can streamline your email marketing and customer management processes. These plugins enable data syncing between your CRM platform and Mailchimp, allowing you to create targeted email campaigns based on customer interactions and purchase history. Additionally, integrating customer support plugins like Zendesk or Help Scout with Mailchimp enables seamless communication and automated follow-ups with your customers.

Event Management Plugins

If you organize events or webinars, integrating Mailchimp with event management plugins such as Eventbrite or The Events Calendar can simplify your email marketing workflow. These plugins sync event data with Mailchimp, allowing you to create customized email invitations, reminders, and follow-ups for attendees. By automating your event marketing, you can save time, increase event attendance, and nurture relationships with your audience.

As you can see, the possibilities for integrating Mailchimp with popular WordPress plugins are vast. Each integration offers unique benefits that can enhance your email marketing strategy and help you achieve your business goals. Whether you’re focused on e-commerce, lead generation, customer relationship management, or event management, there’s a plugin integration that can supercharge your efforts.


By following our step-by-step guide, you can effortlessly connect Mailchimp to WordPress, unlocking the power of seamless email marketing. Enhance your marketing strategy today and take advantage of the numerous benefits this integration offers.

With Mailchimp and WordPress working together, you can create engaging campaigns that resonate with your audience, resulting in increased subscriber conversion rates. By leveraging the robust features of both platforms, you’ll have the tools you need to achieve your marketing objectives and drive growth for your business.

Don’t miss out on the opportunity to streamline your email marketing efforts. Connect Mailchimp to WordPress and unleash the full potential of your website. Start building strong customer relationships, nurturing leads, and driving conversions with this powerful integration. Revolutionize the way you engage with your audience and watch your business thrive.


How do I connect Mailchimp to WordPress?

To connect Mailchimp to WordPress, you need to install and activate the Mailchimp for WordPress plugin. Follow our step-by-step guide in Section 4 for detailed instructions.

What are the benefits of integrating Mailchimp and WordPress?

Integrating Mailchimp and WordPress offers several advantages. It allows you to streamline your email marketing efforts, improve subscriber engagement, and boost conversions. Find out more in Section 2.

How do I set up a Mailchimp account?

Setting up a Mailchimp account is easy. In Section 3, we provide detailed instructions on creating your account, familiarizing yourself with the dashboard, and setting up mailing lists and campaigns.

How do I install and activate the Mailchimp for WordPress plugin?

Installing and activating the Mailchimp for WordPress plugin is a crucial step in the integration process. Section 4 provides a step-by-step guide on how to do this, along with tips for optimizing the plugin settings.

How do I connect my Mailchimp account to my WordPress website?

In Section 5, we guide you through the process of connecting your Mailchimp account to your WordPress website. This step ensures important data synchronization, such as subscribers, forms, and campaign stats.

How do I create and embed Mailchimp forms on my WordPress website?

Creating visually appealing and effective Mailchimp forms is crucial for engaging your audience. Section 6 explains the process of creating Mailchimp forms and seamlessly embedding them into your WordPress website.

Can I integrate Mailchimp with other popular WordPress plugins?

Yes, you can! Section 7 delves into the possibilities of integrating Mailchimp with popular WordPress plugins, such as e-commerce and lead generation tools. Discover the options and benefits of each integration.

What can I achieve by connecting Mailchimp to WordPress?

By following our step-by-step guide and connecting Mailchimp to WordPress, you can enhance your email marketing strategy. Create engaging campaigns, increase subscriber conversion rates, and achieve your marketing objectives. Find out more in Section 8.


  • Marcin Wieclaw

    Marcin Wieclaw, the founder and administrator of PC Site since 2019, is a dedicated technology writer and enthusiast. With a passion for the latest developments in the tech world, Marcin has crafted PC Site into a trusted resource for technology insights. His expertise and commitment to demystifying complex technology topics have made the website a favored destination for both tech aficionados and professionals seeking to stay informed.

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