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Effective Guest Post Guidelines for Contributors

by Marcin Wieclaw
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guest post guidelines

Welcome to our guide on effective guest post guidelines for contributors. Guest posting is a powerful marketing strategy that can help bloggers and businesses expand their reach and boost their online presence. By writing and publishing articles on reputable websites and blogs, contributors can tap into new audiences and enjoy a range of benefits, from driving referral traffic to establishing themselves as industry experts. To make the most of guest posting opportunities, it is important for contributors to follow certain guidelines and best practices.

In this article, we will explore the concept of guest posting, its benefits, and how contributors can successfully implement a guest posting strategy. We will also provide insights into Calendar’s guest post guidelines and editorial process, as well as the advantages of writing for Calendar. Whether you are new to guest posting or looking to refine your approach, this guide has got you covered.

What is Guest Posting?

Guest posting, also known as guest blogging, refers to the practice of writing and publishing an article on someone else’s website or blog. It allows contributors to share their expertise and insights with a new audience. Guest posts can offer several benefits for both the guest blogger and the host site, including:

  • Driving referral traffic to the guest blogger’s website
  • Increasing brand awareness by reaching a new audience
  • Generating leads and expanding the customer base
  • Obtaining backlinks for SEO purposes, which can improve search engine rankings

Guest posting is an effective way to establish oneself as an industry expert and gain exposure to a wider audience. By contributing valuable content to authoritative websites, guest bloggers can build credibility and attract new followers.

Guest posting allows you to tap into the existing audience of established websites and blogs, giving you the opportunity to share your knowledge and expertise with a new set of readers.

By sharing valuable content, guest bloggers not only provide insights to new audiences but also demonstrate their industry knowledge and thought leadership. This can lead to networking opportunities, collaboration requests, and increased visibility within the industry.

Benefits of Guest Blogging

Guest blogging offers numerous benefits for contributors. It can boost referral traffic and increase brand awareness, leading to improved lead generation and social proof. Additionally, guest blogging provides an opportunity for SEO link building and supports content marketing goals.

1. Referral Traffic

One of the key benefits of guest blogging is the potential to drive referral traffic to your website. By publishing content on reputable sites, you can attract visitors who are interested in your expertise or niche. This not only increases your website traffic but also introduces your brand to new audiences.

2. Brand Awareness

Guest blogging allows you to expand your brand’s reach and increase awareness among your target audience. When your content is published on trusted sites, it enhances your credibility and exposes your brand to a wider readership. This exposure can translate into more visibility, recognition, and potential customers.

3. Lead Generation

By publishing valuable content on guest blogs, you can attract new subscribers and generate leads for your business. When readers find your content helpful and informative, they are more likely to provide their contact information or explore your offerings. Guest blogging serves as a powerful lead generation tool, helping you grow your customer base.

4. Social Proof

Having your content published on reputable sites provides social proof and establishes you as an expert in your field. When trusted sources endorse your content, it increases your credibility and builds trust with potential customers. This social proof can significantly impact your brand’s reputation and help you attract more clients.

5. SEO Link Building

Guest blogging offers valuable opportunities for SEO link building. By securing backlinks from high-quality sites, you can improve your search engine rankings and gain more visibility in organic search results. These backlinks serve as endorsements of your content and contribute to your overall SEO strategy.

6. Content Marketing

Guest blogging meets the content needs of website owners, helping them diversify their content offerings and meet their content marketing goals. By providing fresh and relevant content to host sites, you contribute to their content strategy while also gaining exposure for your own brand.

Overall, guest blogging is a mutually beneficial strategy that offers a range of advantages for contributors. It drives referral traffic, enhances brand awareness, generates leads, provides social proof, supports SEO link building, and contributes to content marketing efforts.

Benefits of Guest Blogging
Referral Traffic Drive visitors from reputable sites to your website
Brand Awareness Expand your brand’s reach and increase visibility among new audiences
Lead Generation Attract new subscribers and generate leads for your business
Social Proof Establish credibility and trust through endorsements from trusted sites
SEO Link Building Improve search engine rankings with backlinks from high-quality sites
Content Marketing Contribute to the content needs of host sites while gaining exposure

How To Do Guest Posting Successfully

To successfully implement a guest posting strategy, contributors should follow a step-by-step process. The key to successful guest posting lies in setting clear goals, finding suitable guest posting opportunities, and optimizing the pitch and content. Here’s a tutorial to help you navigate the guest posting journey:

Step 1: Set Clear Goals

Before you start guest posting, define your goals. Common objectives include driving traffic to your website or blog, increasing brand awareness, and improving your SEO metrics. By setting clear goals, you can align your guest blogging efforts with your overall marketing strategy.

Step 2: Find Suitable Guest Posting Opportunities

Identify websites that accept guest posts by conducting thorough research. Look for sites within your niche that have an engaged audience and a good domain authority. You can also reverse engineer your competitors’ backlinks to discover potential guest posting opportunities.

Step 3: Guest Post Outreach

Build connections with site owners by reaching out to them with personalized pitches. Craft compelling pitches that clearly communicate the value you can provide to their audience. Make sure to customize each pitch according to the site’s guidelines and target audience.

Step 4: Pitch Submission

Once your pitch is accepted, it’s time to work on creating great content. Follow the site’s guidelines and ensure your article is well-researched, informative, and relevant to the target audience. Incorporate your expertise and unique insights to make your guest post stand out.

Step 5: Content Creation

When creating the content, focus on delivering value to the readers. Create high-quality content that engages, educates, and entertains. Approach your guest post with the same level of dedication and professionalism as you would with your own blog.

Step 6: Promotion

After your guest post is published, promote it across your social media channels, email list, and other marketing platforms. Encourage your audience to share the post and engage with the site’s community through comments and social media interactions.

Step 7: Track Success

Measure the success of your guest posts by analyzing metrics such as website traffic, engagement, and conversions. Use analytics tools to track the impact of your guest posts and refine your strategy accordingly.

By following this step-by-step tutorial, you can implement a successful guest posting strategy that helps you achieve your marketing goals.


Successful guest posting involves setting clear goals, finding suitable opportunities, crafting personalized pitches, creating high-quality content, promoting your guest posts, and tracking their success. By following these steps, you can maximize the benefits of guest blogging and boost your online presence.

Calendar Guest Post Guidelines

When submitting a guest post to Calendar, it is important to adhere to the specific guidelines provided. These guidelines are in place to ensure a consistent and high-quality standard of content on the website. Here are some key points to keep in mind:

  1. Author Bio: Authors are required to provide a brief author bio that includes their Twitter and LinkedIn profiles, as well as any other relevant social media accounts. This helps readers to connect with the author and learn more about their background and expertise.
  2. Blog Post Lengths: Blog posts should ideally be between 2,000 and 5,000 words in length. The ideal range for posts on Calendar is 3,000-4,500 words. This length allows for in-depth and comprehensive content that provides value to the readers.
  3. Citations and Links: Authors should use internal and external links appropriately within their guest posts. Internal links are encouraged to direct readers to other relevant Calendar blog posts. External links should be used sparingly and only when necessary to support the content or provide additional resources.
  4. SEO Best Practices: Authors should follow SEO best practices when formatting their guest posts. This includes using HTML formatting, optimizing meta titles, using alt tags for images, and properly formatting headings. Adhering to these practices helps to improve the visibility and search engine ranking of the post.
  5. Formatting: Proper formatting of the guest post is crucial for readability. Authors should use paragraphs, headings, and lists to structure the content and make it easy to scan. Additionally, the use of quotes can be effective in highlighting key points or expert opinions.
  6. Image Rules: Images can enhance the visual appeal and engagement of a guest post. However, they should be used judiciously and relevantly. Authors should ensure that the images they use comply with copyright laws and accurately represent the content. Here is an example of an image that can be included in a post about guest post guidelines:

Note: The image above serves as an example and does not represent the actual guidelines discussed in this section.

Publishing Process: Once the guest post is submitted, it goes through an editorial review process. This involves checking the content for adherence to guidelines, grammar, spelling, and overall quality. The post may undergo revisions or requests for changes before it is approved. After the editorial review, the post goes through copyediting to ensure clarity and consistency. Finally, the post is published on the Calendar website, reaching millions of engaged readers.

By following these guest post guidelines, authors can contribute valuable content to Calendar and maximize their exposure to a wide audience.

Editorial Review and Content Republishing

At Calendar, we take the quality of our content seriously. To ensure that our blog posts meet our high standards, we have an editorial review process in place. This process involves a thorough check for adherence to our guidelines, grammar and spelling accuracy, and overall content flow.

Our editorial team also examines the links included in each blog post to ensure accuracy and relevance. We understand the importance of providing valuable and trustworthy information to our readers.

“At Calendar, we believe that content should be informative, reliable, and engaging. Our editorial review process reflects our commitment to maintaining the highest quality standards.”

If our editorial team identifies any areas that require improvement, such as content revisions or clarifications, they may request changes from the author. We value open communication and expect authors to promptly respond to our requests.

Once a blog post has been approved through the editorial review process, it moves on to the copyediting stage. Our talented copyeditors fine-tune the content to ensure it is polished and error-free.

Upon successful completion of the copyediting process, the blog post is finally published on the Calendar website, reaching our large readership and providing exposure for the author and their brand.

As an author on Calendar, you’ll benefit from increased author exposure through your bio featured on our website. This exposure can help you establish credibility and build your personal brand.

In addition to author exposure, we have syndication relationships with reputable media partners such as Mashable, Entrepreneur, NASDAQ, and AOL. This means that your published content could potentially reach an even wider audience through these partnerships.

We understand the importance of content republishing for reaching new audiences and expanding your reach. To prevent any issues with duplicate content, we allow authors to republish their content on external platforms after a specific period of time has passed.

To summarize, our editorial review process, combined with content republishing and syndication opportunities, ensures that your content receives the exposure it deserves while maintaining the highest quality standards.

The Benefits of Writing for Calendar

Writing for Calendar offers several benefits for authors. It provides exposure to millions of engaged readers and allows authors to showcase their expertise and build their personal brand. By contributing to Calendar, authors have the opportunity to reach a wide audience and share their knowledge and insights in their respective fields.

One of the key advantages of writing for Calendar is the exposure it offers. With millions of readers visiting the site regularly, authors can gain visibility and recognition for their work. This exposure can lead to increased credibility and professional opportunities within their industry.

Additionally, Calendar has syndication relationships with leading media outlets like Mashable, Entrepreneur, NASDAQ, and AOL. This means that authors who write for Calendar may have their content shared and republished on these platforms, further extending their reach and exposure.

Furthermore, writing for Calendar allows authors to engage directly with readers through comments and discussions. This interaction not only helps to build a loyal following but also provides valuable feedback and insights from the audience. Authors can use this feedback to refine their writing and strengthen their expertise.

In conclusion, writing for Calendar provides numerous benefits for authors. From exposure to a large and engaged readership, to the opportunity for content syndication and personal branding, contributing to Calendar can significantly enhance an author’s visibility and professional growth.


What are the guidelines for effective guest posting?

To ensure effective guest posting, contributors should set clear goals, find suitable guest posting opportunities, and follow the submission guidelines of the host sites.

What is guest posting?

Guest posting, also known as guest blogging, refers to the practice of writing and publishing an article on someone else’s website or blog to share expertise and insights with a new audience.

What are the benefits of guest blogging?

Guest blogging offers several benefits, including driving referral traffic, increasing brand awareness, generating leads, improving SEO through backlinks, and helping website owners meet their content marketing goals.

How can I successfully implement a guest posting strategy?

To successfully implement a guest posting strategy, contributors should set clear goals, find suitable guest posting opportunities, engage in guest post outreach, create high-quality content, optimize their author bio, be responsive to site owners, and track the success of their guest posts.

What are the guest post guidelines for Calendar?

The guest post guidelines for Calendar include providing a brief author bio, writing blog posts between 2,000 and 5,000 words in length, using appropriate internal and external links, following SEO best practices, using proper formatting and tags, and adhering to specific image usage guidelines.

What is the editorial review and content republishing process at Calendar?

Calendar has an editorial review process in place where blog posts are checked for adherence to guidelines, grammar, spelling, and content flow. Once a post is approved, it goes through copyediting before being published. Authors can republish their content on external platforms after a specific period.

What are the benefits of writing for Calendar?

Writing for Calendar provides exposure to millions of engaged readers, allows authors to showcase their expertise and build their personal brand, and offers syndication opportunities with media leaders like Mashable, Entrepreneur, NASDAQ, and AOL.

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