White Label SEO Services For Agencies

It’s widely known that a business’s success and viability depend on the trust clients place in it. Today, businesses have more access to different channels to help them reach potential clients. However, basic marketing techniques may not be enough to spread the word when creating awareness for your products and services.

When talking about normal marketing techniques, we’re talking about video marketing, podcast marketing, blogging, email marketing, or marketing through social media platforms. These are just a few examples of techniques that have worked and are still effective.

But if you put yourself in people’s shoes, the first thing they do when looking for a service or product is research on the internet; this is where SEO steps in. SEO has proven a successful marketing tool for increasing a business’s visibility in search engine results. It doesn’t end there; you also have white label SEO services for agencies.

White Label SEO

To thoroughly understand white label SEO, let’s start by understanding its root, SEO, which stands for Search Engine Optimization. SEO is a recent technique added to the list of various marketing strategies. It helps businesses be among the first on the list in search engines such as Google.

People depend more on the Internet for information, services, products, employment, etc. So when they type a few words and the results appear, they’re likely to click on the first three or five options because they’ll tell themselves these are the best; that’s why they’re on top of the list.

An SEO service aims to help your business be among the first options and stay among the first for a long time. SEO consists of different methods, such as using relevant keywords to attract more people to your business website, link building, and great content creation. This marketing tool may turn that researcher into your next client.

Over the years, SEO has evolved. In addition to creating keyword matches and several ranking systems with the help of artificial intelligence, SEO is now compared to search engine algorithm updates.

White label SEO is another product of basic SEO. It’s still about making a business appear first in the search engine list, but the only difference is that a third party provides these services. So, an SEO company will get another company to work for them under their name.

White label SEO was invented because it’s common knowledge that people will prefer to do business with a company with more experience and known in the respective industry. A new company might have excellent services and products, but the problem is convincing a client to try them out.

Another difference between white label SEO and SEO is that white label SEO is more about relying on a company’s reputation and expertise than the services from a third party.

Why Use White Label SEO?

White-label SEO services are a great marketing strategy for new digital advertising agencies that lack the necessary tools to attract more attention and interest online. It’s also a cheaper method because you won’t have to fork out cash for marketing or advertising.

White labeling, also known as private labeling, is a technique used by a business that wants its services or products sold by a renowned company but doesn’t want the big company to know about them. This is to avoid competition with other companies in the same field and keep themselves hidden.

For example, suppose you want to sell your coffee brand with another renowned coffee company but don’t want anybody at that renowned coffee company to know about you because you believe your coffee brand isn’t ready to sell yet. In that case, you can then use private labeling.

The advantage of an SEO company using the white label SEO method is that it doesn’t have to put any effort into creating and training a new team. The SEO company will only pay for what it specifically needs; it doesn’t need to pay an entire team.

How White Label SEO Works

The SEO company will send all of its client’s information to the company it’s partnering with. This third party will examine the portfolio and perform a full SEO audit on the clients’ website pages. They will also research subjects and keywords, promote an SEO strategy, and manage technical and on-page SEO with link building.

The white-label partner sends feedback once or twice a month to show everything they’ve done with the client during that time. In general, this operation is flawless, and the client won’t differentiate between the services of the third-party white-label partner and the original SEO company.

Aside from saving money and time and training an SEO team, white labels offer clients a new service without the lead time to create and train a new department. By offering this new service, an SEO company will also attract potential clients looking for an all-in-one company that brings solutions to their digital marketing woes. Lastly, the SEO company gains more experience and knowledge from its white label partner.

How To Use White Label SEO

As mentioned, white label SEO is an SEO company’s method to sell its services without revealing its client’s identity. This could work in many ways, but two main methods are used the most.

The first method is rebranding, which gives the client’s website a new look similar to the SEO company’s. This is the most cost-effective and popular method of white label SEO. The only issue is staying aware of changes made by the client. This means the SEO company must always manage the white label SEO partner and the client.

The second method is called pass-through. In SEO, a pass-through means developing a new website that resembles the client’s website but doesn’t have identification elements like a name or a logo. This way, people will be instantly redirected to this new pass-through website instead of the original.

Some clients who like to use pass-through websites still want to keep their brand image but don’t want consumers to know they’re using white labeling for SEO services.

Managing White Label SEO

An SEO company offering white label services should take time to choose a partner wisely. This partner should have the correct knowledge and expertise the client seeks. It also helps that the white label partner has a strong financial status that will stay stable.

The clients expect this SEO white labeling agency to take care of most of the SEO work and then see the results of this marketing strategy. Most clients who need an SEO white-label agency will often post their projects on sites like Freelancer or Upwork and make a choice. Others will just do an internet and type white label SEO or label marketing and make their choice based on the agency’s profile.

However, some clients prefer to always have control of operations and will opt to create an SEO team in-house. This requires more resources and takes more time than handing over the SEO work to an agency. Some bosses will even try to do their SEO work themselves, but this might be time-consuming for one person to do. Once more, they may not have the skills to do it.

The Future Of White Label SEO

In summary, white label SEO has shown impressive results in the digital marketing world and will continue to do so for many years to come. There’s a lot of competition in digital marketing, and many firms have to be on the lookout for the latest strategies so that they always stay relevant; this is where white label SEO brings help.

SEO is already a broad and varied domain with different methods and practices. White-label SEO targets specialist knowledge that benefits clients. Whether for a big company trying to organize its operations better or a smaller business that wants to offer more services, white-label SEO services adapt to clients’ ever-changing needs and know when to increase or decrease operations.