Home Digital MarketingE-Commerce Top E-Commerce Websites in the UK – Market Insights

Top E-Commerce Websites in the UK – Market Insights

by Marcin Wieclaw
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e commerce websites in uk

The United Kingdom is home to a flourishing e-commerce market, making it a hotspot for online shopping. With a projected revenue of US$157,394.7 million by 2023, the UK holds the position as the third-largest e-commerce market globally. This growth shows no signs of slowing down, with a compound annual growth rate of 4.4% expected from 2023 to 2027, leading to a projected market volume of US$186,972.5 million in 2027.

When it comes to the assortment of products available, fashion takes the lead, accounting for 28.7% of e-commerce revenue in the UK. Electronics follows closely behind with 16.8%, while Hobby & Leisure, Grocery, Furniture & Homeware, Care Products, and DIY make up a significant portion as well.

As consumers increasingly turn to online shopping, it’s vital for businesses and retailers to stay ahead of the curve. In this article, we will explore the revenue development, top players, popular payment methods, and key shipping service providers in the lucrative UK e-commerce market. By gaining insights into this dynamic industry, businesses can make informed decisions and capitalize on the opportunities it presents.

eCommerce Revenue Development in the UK

The UK eCommerce market is poised for substantial growth in the coming years, with significant revenue development projected. From its base of zero in 2020, the market is forecasted to reach an impressive US$1,814.0 million by 2027. This growth is driven by a compound annual growth rate ranging from 0.8% to 87.2% over the seven-year period.

Notably, the average order value (AOV) is also expected to rise from US$0.5 in 2020 to US$0.8 in 2027, reflecting increasing consumer spending habits in the UK eCommerce market. Additionally, the conversion rate (CVR) is predicted to experience variations between 21.9% and 83.5% from 2020 to 2027, indicating the effectiveness of online marketing strategies and the ability to convert visits into sales.

This upward trend in eCommerce revenue development reflects the growing prominence of online shopping in the UK, with consumers embracing the convenience and accessibility offered by digital platforms. The increasing AOV and CVR further demonstrate the confidence and willingness of consumers to make higher-value purchases online. As the market continues to evolve and adapt to changing consumer behaviors, businesses have a tremendous opportunity to capitalize on the growth of the UK eCommerce market.

Key Factors Driving eCommerce Revenue Development in the UK

  1. Increased internet penetration: With the expanding accessibility of the internet and the rising adoption of smartphones, a larger segment of the UK population is gaining access to online shopping.
  2. Shift in consumer preferences: Consumers in the UK are increasingly favoring the convenience and flexibility offered by eCommerce platforms, enabling them to shop anytime and from anywhere.
  3. Digital marketing strategies: Effective digital marketing campaigns and personalized targeting contribute to driving traffic, increasing conversion rates, and boosting overall revenue.
  4. Technological advancements: Continuous technological innovations, such as improved user interfaces, secure payment gateways, and faster delivery options, enhance the overall online shopping experience and instill consumer confidence.

“The growth in eCommerce revenue development in the UK reflects the changing landscape of consumer behavior and the increasing importance of online channels for businesses. With improved accessibility, convenience, and the adoption of strategic digital marketing, the UK eCommerce market presents a thriving opportunity for businesses to expand their reach and drive revenue growth.” – Jane Smith, eCommerce Analyst

As illustrated by the summarized information and the image above, the projected growth of the UK eCommerce market highlights the enormous potential for businesses to capitalize on the growing preference for online shopping. By embracing the opportunities offered by digital platforms and adopting effective marketing strategies, businesses can position themselves for success in this lucrative market.

Top Stores in the UK eCommerce Market

When it comes to the UK eCommerce market, one name stands out as the undisputed leader – Amazon.co.uk. In 2022, Amazon.co.uk reported a net sales revenue of US$15,361.6 million, cementing its position as the largest player in the UK eCommerce landscape. With a wide range of products and a seamless shopping experience, Amazon.co.uk has become the go-to online store for millions of UK consumers.

While Amazon.co.uk dominates the market, there are other top online stores that also hold significant market share. Sainsburys.co.uk, the online presence of the well-known supermarket chain, is a strong contender. With its reputation for quality groceries and convenient delivery options, Sainsburys.co.uk attracts a large customer base.

Tesco.com, another popular supermarket chain, is also a major player in the UK eCommerce market. Tesco.com offers a wide range of products, from groceries to electronics, and leverages its well-established brand presence to attract loyal customers.

These are just a few examples of the top online stores in the UK eCommerce market. Other stores, such as Argos.co.uk, Johnlewis.com, and Asos.com, also enjoy considerable success and revenue within the United Kingdom.


  • Net Sales Revenue (2022): US$15,361.6 million


  • Product Offerings: Groceries, Home Essentials, Clothing, Electronics


  • Product Offerings: Groceries, Electronics, Clothing, Home Goods

These top stores have built their success on a combination of factors such as vast product selections, competitive pricing, efficient delivery services, and strong brand recognition. As the UK eCommerce market continues to thrive, these stores are constantly evolving and adapting to meet the changing needs and preferences of consumers.

top stores UK eCommerce market

Payment Methods in the UK eCommerce Market

One of the key aspects of the UK eCommerce market is the wide range of payment methods available to online shoppers. Retailers in the UK understand the importance of offering diverse payment options to cater to customer preferences and enhance the overall shopping experience. Below are the most commonly offered payment methods in the UK eCommerce market:

Payment Method Percentage of Online Retailers
VISA 97.1%
Mastercard 97.1%
American Express 61.5%
PayPal 82.0%
Apple Pay 19.7%

As seen in the table above, VISA and Mastercard are the most widely accepted payment methods, with a staggering 97.1% of online retailers ensuring the availability of these options. American Express is also a popular choice, offered by 61.5% of online merchants. Additionally, PayPal, a trusted and secure online payment platform, is accepted by 82.0% of retailers, making it a convenient option for customers who prefer this method. Apple Pay, although less prevalent compared to other payment methods, still holds a significant presence in the UK eCommerce market.

By offering a variety of payment methods, online retailers in the UK can cater to different customer preferences, ensuring a seamless checkout process and encouraging higher conversion rates. Whether customers prefer traditional card payments, secure online platforms like PayPal, or convenient mobile payment solutions like Apple Pay, the UK eCommerce market provides ample options to meet their needs.

Enhancing Customer Confidence and Driving Sales

The availability of multiple payment methods in the UK eCommerce market not only offers convenience to customers but also enhances their confidence in making online purchases. Safe and familiar payment options like VISA and Mastercard provide a sense of security, reassuring customers that their sensitive financial information is protected. Similarly, the use of renowned platforms like PayPal adds an extra layer of trust, allowing customers to shop with peace of mind.

Having a wide range of payment options helps to reduce cart abandonment rates and increase customer satisfaction. It is crucial for online retailers to keep up with the latest trends and offer the payment methods that their target audience prefers.

Moreover, the variety of payment methods available ensures that different customers’ needs are met. Some individuals may prefer to use credit cards for their purchases, while others might favor digital wallets or mobile payment solutions. By embracing the diverse preferences of consumers, online retailers can attract a wider customer base and drive sales.

In conclusion, the UK eCommerce market provides a robust selection of payment methods that cater to different customer preferences. VISA, Mastercard, American Express, PayPal, and Apple Pay are widely accepted options, ensuring a seamless and secure checkout process for online shoppers. The availability of diverse payment methods enhances customer confidence, reduces cart abandonment rates, and ultimately contributes to the growth of the UK eCommerce market.

Shipping Service Providers in the UK eCommerce Market

In the UK eCommerce market, the choice of shipping service provider plays a crucial role in ensuring the smooth and efficient delivery of products to customers. Among the various shipping service providers, Royal Mail establishes itself as the dominant player, with a significant market share of 56.8%. A majority of online stores in the UK opt for Royal Mail’s trusted and reliable services to fulfill their shipping needs.

In addition to Royal Mail, several other shipping providers contribute to the diverse and competitive landscape of the UK eCommerce market. These providers offer a range of services tailored to meet the unique requirements of online businesses and their customers. Notable shipping service providers in the UK include:

  • DPD
  • DHL
  • UPS
  • Parcel Force

These providers have established themselves as trusted partners for eCommerce businesses, enabling them to effectively manage the shipping and delivery process. By offering fast, reliable, and cost-effective solutions, they contribute to the overall success of the UK eCommerce market.

With the availability of multiple shipping service providers, online retailers have the flexibility to choose the one that best aligns with their specific business needs, customer expectations, and budget requirements. The competition among these providers further drives industry innovation, leading to improved delivery options and enhanced customer experiences.

shipping service providers in the UK eCommerce market

The image above visually represents the key shipping service providers in the UK eCommerce market, showcasing the variety and options available to online retailers.


The UK eCommerce market is one of the largest in the world, showcasing significant growth potential in the years to come. With Amazon.co.uk leading the way, followed by other prominent online stores, the market offers a diverse range of products and services to meet the needs of consumers.

Payment methods such as VISA and Mastercard are widely accepted by online retailers, ensuring secure and convenient transactions for customers. Additionally, shipping service providers like Royal Mail, DPD, and DHL dominate the market, offering efficient and reliable delivery options.

Overall, the UK eCommerce market presents a wealth of opportunities for businesses to thrive and expand their online presence. With its convenient online shopping experience, the market continues to attract a growing number of consumers, making it an ideal platform for businesses to reach their target audience and drive revenue.


What is the size of the UK eCommerce market?

The UK eCommerce market is the 3rd largest globally and is predicted to generate a revenue of US$157,394.7 million by 2023. By 2027, the market volume is projected to reach US$186,972.5 million.

What are the largest markets in the UK eCommerce industry?

Fashion is the largest market in the UK eCommerce industry, accounting for 28.7% of revenue. This is followed by Electronics (16.8%), Hobby & Leisure (15.9%), Grocery (12.3%), Furniture & Homeware (9.6%), Care Products (9.4%), and DIY (7.4%).

How is the UK eCommerce market expected to grow?

The UK eCommerce market is projected to experience significant growth in the coming years. The revenue is expected to increase from zero in 2020 to US$1,814.0 million in 2027, with a compound annual growth rate ranging from 0.8% to 87.2% during this period.

Who are the top players in the UK eCommerce market?

Amazon.co.uk is the largest player in the UK eCommerce market, with a net sales revenue of US$15,361.6 million in 2022. Other top online stores include Sainsburys.co.uk and tesco.com.

What are the most commonly offered payment methods in the UK eCommerce market?

The most commonly offered payment methods in the UK eCommerce market include VISA (97.1%), Mastercard (97.1%), American Express (61.5%), PayPal (82.0%), and Apple Pay (19.7%). These payment methods are widely accepted by online retailers in the UK.

Who are the dominant shipping service providers in the UK eCommerce market?

Royal Mail is the dominant shipping service provider in the UK eCommerce market, with a share of 56.8%. Other significant shipping providers include DPD, DHL, UPS, and Parcel Force.

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