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For many who have seen PC Matic’s commercials over the years, the familiar face of Rob Cheng, the company’s CEO, often brings to mind not just cybersecurity, but also a poignant personal story. A significant element of this narrative revolves around a question that has resonated with countless viewers: what happened to PC Matic’s wife? This article delves into the full, heartfelt story of Lori Landau, her battle with colon cancer, and how her legacy continues to shape PC Matic and its philanthropic endeavors in 2025. It’s a tale of love, loss, resilience, and a profound commitment to making a difference.
Key Takeaways
- Lori Landau, wife of PC Matic CEO Rob Cheng, passed away in 2013 after a long battle with colon cancer.
- Her illness profoundly influenced PC Matic’s public messaging, shifting focus to family values and cancer awareness.
- Rob Cheng became a prominent advocate for colon cancer awareness and early detection in her honor.
- The “Lori’s List” initiative was established by PC Matic to fund colon cancer research and raise awareness.
- Lori’s legacy continues to inspire PC Matic’s philanthropic efforts and community engagement in 2025.
The Public Face of PC Matic: More Than Just Software
PC Matic, a well-known name in the cybersecurity industry, is recognized for its proactive approach to digital threat protection. However, what sets it apart for many consumers isn’t just its software, but the personal connection established through its founder, Rob Cheng. His direct address to the audience in commercials, often speaking from his home, created an image of a trustworthy, family-oriented individual. This approach took a deeply personal turn when Cheng began openly sharing details about his wife’s health struggles.
This transparency, uncommon for a tech CEO, forged an emotional bond with millions. It moved PC Matic beyond merely being a software company to becoming a brand associated with human values, empathy, and resilience in the face of adversity. This shift was directly linked to the profound impact of what happened to PC Matic’s wife.
Lori Landau: The Woman Behind the Story
Who Was Lori Landau?
Lori Landau was the beloved wife of Rob Cheng. While not a public figure in the traditional sense, her life story became intertwined with the public narrative of PC Matic due to her courageous battle with illness. She was a dedicated mother and wife, known for her vibrant spirit and strength. Her personal fight against colon cancer, which began years prior to her passing, transformed her into an accidental advocate, inspiring those around her and, eventually, a wider audience.
Her role in Rob Cheng’s life was undeniably central. As he often recounted, Lori was his partner, confidante, and the grounding force in his entrepreneurial journey. Her influence extended to their shared values, which later became a cornerstone of PC Matic’s brand identity.
The Diagnosis and Battle Against Colon Cancer
The tragic turning point for Lori and her family was her diagnosis with colon cancer. Colon cancer is a serious disease that often begins as small, noncancerous clumps of cells called polyps inside the colon. Over time, some of these polyps can become cancerous. The prognosis often depends heavily on the stage at which it’s detected.
Lori Landau underwent extensive treatment, including chemotherapy and surgery, showcasing immense bravery throughout her arduous journey. Her fight was not just personal; it became a catalyst for her husband’s public efforts to raise awareness.
“Lori’s incredible courage and determination throughout her battle with cancer truly inspired me to share our story, not for sympathy, but to bring vital awareness to early detection and research.” — Rob Cheng, CEO of PC Matic
What Happened to PC Matic’s Wife? Her Passing and Its Aftermath
Despite a valiant and prolonged fight, Lori Landau succumbed to colon cancer in 2013. Her passing was a devastating loss for Rob Cheng, their children, and everyone who knew her. While deeply personal, this tragedy also had a significant, albeit unexpected, impact on PC Matic’s public persona.
Rob Cheng chose to navigate his grief not in silence, but by honoring Lori’s memory through continued advocacy. This decision transformed how PC Matic communicated with its audience, integrating a powerful human element into its marketing and corporate social responsibility.
The Shift in PC Matic’s Messaging
Following Lori’s death, PC Matic’s advertising campaigns began to feature Rob Cheng discussing his family’s experience with cancer more openly. These commercials were starkly different from typical tech advertisements. Instead of focusing solely on software features, they emphasized the importance of family, health, and the fragility of life.
This bold move resonated deeply with viewers. It humanized the brand, creating an emotional connection that transcended the product itself. Many viewers, touched by Cheng’s honesty and vulnerability, felt a stronger sense of trust and loyalty towards PC Matic.
Lori Landau’s Enduring Legacy: “Lori’s List” and Beyond
The story of what happened to PC Matic’s wife did not end with her passing; it evolved into a powerful legacy of philanthropy and advocacy. Rob Cheng, alongside PC Matic, established “Lori’s List,” a charitable initiative dedicated to fighting colon cancer.
“Lori’s List”: A Mission for Awareness and Research
“Lori’s List” was created with a clear two-fold mission:
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- Funding Research: To contribute financially to cutting-edge research aimed at finding better treatments and ultimately, a cure for colon cancer.
- Raising Awareness: To educate the public about the importance of early detection, regular screenings (like colonoscopies), and lifestyle choices that can reduce the risk of colon cancer.
This initiative reflects Lori’s own desire to help others and prevent them from experiencing the same struggles. Through “Lori’s List,” PC Matic actively participates in various awareness campaigns, fundraising events, and partnerships with medical institutions. As of 2025, the initiative continues to be a vital part of PC Matic’s corporate social responsibility.
Impact on PC Matic’s Corporate Culture
The experience also ingrained a deeper sense of purpose within PC Matic’s corporate culture. Employees are often involved in charitable activities related to “Lori’s List,” fostering a workplace environment that values community, health, and social impact. The company frequently highlights its commitment to these causes on its platforms, ensuring that Lori’s story and its associated mission remain at the forefront.
Understanding Colon Cancer: Why Early Detection Matters
Lori Landau’s story serves as a stark reminder of the importance of understanding and addressing colon cancer. Here’s what individuals need to know:
| Key Aspect | Description |
|---|---|
| Symptoms | Changes in bowel habits (diarrhea, constipation), rectal bleeding, persistent abdominal discomfort (cramps, gas, pain), unexplained weight loss, fatigue. |
| Risk Factors | Age (over 50, though increasing in younger adults), personal or family history of colorectal cancer/polyps, inflammatory bowel disease, inherited syndromes, unhealthy diet, obesity, smoking, heavy alcohol use. |
| Screening | Crucial for early detection. Recommended screenings include colonoscopy (most common and effective), stool-based tests, and flexible sigmoidoscopy. Guidelines typically recommend beginning screening at age 45-50 for average-risk individuals. |
| Prevention | Maintaining a healthy diet rich in fruits, vegetables, and whole grains, regular physical activity, maintaining a healthy weight, limiting alcohol, and avoiding smoking. |
“Lori’s List” and PC Matic emphasize that early detection significantly increases the chances of successful treatment. By sharing Lori’s story, they hope to encourage countless others to take proactive steps for their health.
How to Support Colon Cancer Awareness and Research
Inspired by the unwavering spirit of Lori Landau and the ongoing efforts of PC Matic, here are practical steps individuals can take to contribute to colon cancer awareness and research in 2025:
- 1
Educate Yourself and Others: Understand the symptoms, risk factors, and importance of early detection. Share reliable information with your friends and family.
- 2
Prioritize Screenings: If you are within the recommended age group (typically 45-50 and older), or have risk factors, schedule your colonoscopy or other recommended screenings with your doctor.
- 3
Support “Lori’s List”: Consider making a donation to “Lori’s List” or other reputable organizations dedicated to colon cancer research and support.
- 4
Advocate for Health Policies: Support initiatives and policies that increase access to cancer screenings and fund vital medical research.
- 5
Lead a Healthy Lifestyle: Adopt habits that reduce your risk: balanced diet, regular exercise, maintaining a healthy weight, and avoiding smoking and excessive alcohol.
Frequently Asked Questions (FAQs) about Lori Landau and PC Matic
Key Definitions Related to Lori Landau and Colon Cancer
Conclusion: A Legacy of Love and Advocacy in 2025
The question “what happened to PC Matic’s wife?” leads to a story far more profound than many might expect from a software company. Lori Landau’s courageous battle with colon cancer and her eventual passing in 2013 reshaped the trajectory of PC Matic’s public identity. It transformed Rob Cheng from a tech entrepreneur into a passionate advocate, dedicating his platform to a cause deeply personal and universally critical.
In 2025, Lori’s legacy continues to thrive through “Lori’s List,” actively contributing to colon cancer research and raising vital awareness. Her story underscores the immense impact one individual’s life can have, inspiring a company and its community to prioritize health, family, and the relentless pursuit of a cure. It’s a testament to how personal tragedy can be transmuted into a powerful force for good, reminding us all of the importance of early detection and the enduring power of love and remembrance.
Actionable Next Steps:
- Schedule a conversation with your healthcare provider about colon cancer screening guidelines for your age and risk factors.
- Visit the “Lori’s List” website (or PC Matic’s official site for details) to learn more about their ongoing initiatives and how you can contribute.
- Share this information with loved ones, emphasizing the importance of preventative health measures and early detection.
