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2023 League of Legends World Championship Insights

by Marcin Wieclaw
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The 2023 League of Legends World Championship concluded in Seoul with T1 emerging as the champions, winning their fourth title by defeating Weibo Gaming with a score of 3:0. The grand final of the championship saw a record-breaking viewership of over 6 million concurrent viewers, making it the most-watched esports tournament in history. The event also featured a colorful closing ceremony and the introduction of a new League of Legends hero. The tournament surpassed the previous record for concurrent viewers by 24.3%, with the top five most popular Worlds events including the 2023 championship. Despite not setting a record for total watch time, Worlds 2023 ranked second in the overall ranking of esports events by watch time, trailing behind Worlds 2021.

Viewer Statistics and Records

The 2023 League of Legends World Championship captivated audiences worldwide, achieving several impressive viewer statistics and records. The tournament solidified its status as a pinnacle event in the realm of league of legends Esports and the LoL world championship.

With over 6.4 million viewers at its peak, the championship broke the previous record by 25%, attracting a massive global audience. Notably, the event garnered the largest viewership in the history of esports for Korean, English, and Vietnamese broadcasts. The official YouTube channel witnessed a remarkable milestone, reaching a peak viewership of 3.2 million, surpassing the previous record set in 2020.

The incredible success of the tournament is further underscored by the accumulated watch time. Over the course of the event, viewers collectively invested more than 146 million hours, thoroughly engrossed in the thrilling battles and intense competition on display.

These remarkable records and viewer statistics serve as a testament to the enduring global appeal and immense popularity of the League of Legends World Championship. The event continues to captivate audiences worldwide, solidifying its reputation as a premier international gaming event and the pinnacle of Esports tournaments.

Sponsorship Impact and Brand Exposure

The 2023 League of Legends World Championship proved to be a global sensation, capturing the attention of millions of viewers and leaving a lasting impact on brand sponsors. According to Shikenso, a German company specializing in sponsorship analytics for gaming and esports, the event generated an impressive total global media value of $143.24 million.

Using advanced AI technology, the analysis delved deep into brand exposure, including detecting brand impressions, assessing the quality and location of placements, evaluating visibility and length of exposure, and understanding audience demographics. This comprehensive approach provided valuable insights into the reach and effectiveness of brand sponsorships at the championship.

Co-streaming emerged as a major contributor to the event’s media impact, accounting for an impressive 45% of the total media value. As for individual sponsors, Amazon Web Services took the lead in terms of media value, followed by Mercedes-Benz and Red Bull. These findings highlight the incredible opportunities available for brands in the esports industry, particularly through sponsorships at the League of Legends World Championship.

One notable aspect of the event’s viewership is the demographic it attracted. With a major chunk of the audience comprising of audiences aged 18 and older, the championship proved to be a captivating platform for sponsors looking to reach this valuable age group. By aligning their brands with the international gaming event, sponsors were able to tap into a dedicated and passionate fanbase, ensuring maximum exposure and engagement.

FAQ

When did the 2023 League of Legends World Championship conclude?

The 2023 League of Legends World Championship concluded in Seoul.

Who emerged as the champions of the 2023 tournament?

T1 emerged as the champions, winning their fourth title.

How many viewers watched the grand final of the championship?

The grand final saw a record-breaking viewership of over 6 million concurrent viewers, making it the most-watched esports tournament in history.

What did the closing ceremony of the championship feature?

The event featured a colorful closing ceremony.

Was there a new League of Legends hero introduced in the tournament?

Yes, a new League of Legends hero was introduced.

Did the 2023 championship break any viewership records?

Yes, the tournament surpassed the previous record for concurrent viewers by 24.3%, with the top five most popular Worlds events including the 2023 championship.

How did the viewership statistics of Worlds 2023 compare to previous tournaments?

While it did not set a record for total watch time, Worlds 2023 ranked second in the overall ranking of esports events by watch time, trailing behind Worlds 2021.

What peak viewership did the 2023 championship achieve?

The tournament recorded peak viewership of over 6.4 million people, surpassing the previous record by 25%.

In which languages did the championship set audience records?

The championship set audience records for Korean, English, and Vietnamese broadcasts.

How many viewers did the championship attract on YouTube?

The viewership on YouTube reached a peak of 3.2 million, beating the previous record set in 2020.

How many hours of watch time did the event garner?

The event garnered more than 146 million hours of watch time.

What was the total global media value generated by all event sponsors?

The total global media value generated by all event sponsors reached $143.24 million.

How was brand exposure analyzed?

Brand exposure was analyzed using AI technology, which detected brand impressions, quality and location of placements, visibility, length of exposure, and audience demographics.

What role did co-streaming play in the media impact of the championship?

Co-streaming played a major role in the media impact, contributing 45% of the total media value.

Which sponsors emerged as the top sponsors in terms of media value?

Amazon Web Services emerged as the top sponsor in terms of media value, followed by Mercedes-Benz and Red Bull.

Who made up the majority of the event’s viewership demographic?

The event’s viewership consisted primarily of audiences aged 18 and older.

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